GIANTS by Bassat Ogilvy & Mather Madrid for Openbank

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GIANTS

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Industry Banking & Financial Services, Online Financial Service
Media Film, Digital, Interactive & Mobile
Market Spain
Agency Bassat Ogilvy & Mather Madrid
Director Virginia Rodriguez
Creative Director Angel De La Jara, Emiliano Gonzalez
Production THE WONDERTURNERS
Released May 2012

Awards

One Show 2013
One Show Consumer Television / Under $80K Budget - Campaign Silver

Credits & Description

Category: Banking, Investment & Insurance
Advertiser: OPENBANK
Alternative Title: Croquettes
Product/Service: INTERNET BANK
Agency: OGILVY SPAIN
Production Company: THE WONDERTURNERS, Madrid, SPAIN
Chief Creative Officer: Alvar Suñol
Creative Director: Emiliano Gonzalez/Angel De La Jara
Agency Producer: Eva Morales
Advertiser's Supervisor: Javier Lopez De Haro
Director: Virginia Rodriguez
Music: Shervin Shaeri
Account Manager: Maria Herranz
Account Manager: Maria Herranz

English Description
Openbank is an Internet bank known for its security and user-friendliness. Its revamped website along with its new iPad and Android apps now make things even easier for its customers. To dramatize this crucial benefit, the campaign shows how a few croquettes can easily operate with the bank’s interfaces, achieving great feats such as securely accessing an account or applying for a credit card. Well, sometimes they fail, but they are croquettes after all.