Original Penguin Jacket Film, Digital Original Penguin Jacket: Hot Rope by The Community Miami

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Original Penguin Jacket: Hot Rope

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Industry Public awareness
Media Film, Digital, Interactive & Mobile
Market United States
Agency The Community Miami
Released October 2011

Credits & Description

Original Penguin by Munsingwear's first global social media-based marketing campaign, from independent advertising agency La Comunidad, is centered on the legendary Original Penguin Jacket and inspired by its incredible story of being rediscovered after 40 years. Promoting a conversation between the brand and its fans through an iconic symbol of its past, the Jacket¹s social media profiles host witty, multi-media content including photos, videos and commentary updated on a daily basis. Reminiscing about its glorious past, sharing its perspective on pop culture, documenting its adventures and whereabouts and sharing gems of wisdom and inspiration along the way, the Jacket engages with consumers in real time around originally created content.

Advertising Agency: La Comunidad, USA