OzU University Film, Digital OzU University 'The Game Of Your Life' by 41? 29!

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OzU University 'The Game Of Your Life'

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Industry Education
Media Film, Digital, Interactive & Mobile
Market Turkey
Agency 41? 29!
Production Kaporta Film
Released May 2012

Awards

Eurobest 2012
Media Financial Services, Commercial Public Services, Business Products & Services Gold

Credits & Description

Year/ID: 2012 / G71032G12
Group: G Digital
Subgroup: G71 Social network & community
Award: Silver Drum
URL: https://www.facebook.com/ozyeginuniversitesi/app_149795255155129
Product and services:
OzU University
Registrant:
41? 29!
Country:
TURKEY
Brand name:
OzU University
Advertising agency, city:
41? 29!, Istanbul
Art director:
Ufuk Cetincan
Copywriter:
Ilyas Eralp, Alperen Altinoz, Ahmet Terzioglu
Creative director:
Alemsah Ozturk, Seren Koroglu
Designer:
Emir Anarat, ActionScript Developer: Kagan Çam, .Net Developer: Emre Bagci
Photographer:
Interface Developer: Emre Çakmakçi
Illustrator:
Flash Animator: Enis Kiliç
Account Director /Manager:
Mine Pehlivanli
Film Production:
Video Production: Kaporta Film Producer: Esra Sert Director of Photography: Gürhan Demirel
Event Production:
Social Media Managers: Ali Güracar, Özge Demirbaş
Digital Production:
Gencer Soytemiz, Hidayet Bayraktar, Eren Dursun
Music:
Zeynep Bozok
Director:
Post Production: Asya Leman Sanitürk, Doguş Aslan
Programmer:
Teaser Movie Production: Atlantik Film Producer: Umut Aral, Pelin Güneş Director: Umut Aral

Other credits:
Campaign Manager: Mert Alankaya


Creative idea explanation:
Selecting the university is the life changing moment for any 18 years old. It will decide your job, your future. And Ozyegin is one of the newest and very different universities. It has an entrepreneurship program, good internship connections, harvard and stanford level teachers and so on. So we said that, if you choose Ozyegin, your future CV looks better! In order to prove that, we create a life simulation to show your years in Ozyegin Universitesi and more. In order to capture the attention of the 18 years olds, we created this simulation in facebook. We took Facebook timeline and turned it into future timeline, showing the user's Ozyegin Future! While playing with simulation, users created their future CVs and with those they have been elected and the chosen ones were interviewed from University jury and selected for scholarships! This way, a game really changed their life.


Multiple entry explanation:
With this campaign University could choose its own students. (In our country there is a central system that manages choices). With this campaign, university got applications from top 1000 students. Because of the AI structure of the simulation system, everyone experienced a different life simulation.