WORLD'S BIGGEST PAC-MAN by Soap Creative for Pacman

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Industry Culture, Leisure & Sport
Media Film, Digital, Interactive & Mobile
Market Australia
Agency Soap Creative
Released February 2010

Awards

London International Awards 2011
Digital Entertainment Bronze

Credits & Description

WORLD'S BIGGEST PAC-MAN
Advertiser NAMCO BANDI, MICROSOFT
Product PACMAN, IE9
Entrant SOAP CREATIVE Sydney, AUSTRALIA
Type of Entry: Digital Tools
Category: Interactive Tools
Title: WORLD'S BIGGEST PAC-MAN
Advertiser/Client: NAMCO BANDI, MICROSOFT
Product/Service: PACMAN, IE9
Entrant Company: SOAP CREATIVE Sydney, AUSTRALIA
Advertising/Web Design Agency: SOAP CREATIVE Sydney, AUSTRALIA
Creative Credits
Brief Explanation:
Create an online promotion/platform for PAC-MAN which can help build awareness for upcoming products. Oh and showcase the power of HTML5 on Microsoft's newly released IE9. A simple and catchy idea. Let the global PAC-MAN community create & play their own maze to become part of the "World's Biggest PAC-MAN" game. The ever expanding maze providing endless fun for PAC-MAN fans worldwide. 1.5 million visitors in the first 3 weeks, countless amounts of positive press for both clients and one huge hosting bill. All without any media spend.

The Film titled WORLD'S BIGGEST PAC-MAN was done by Soap Creative advertising agency for product: Pacman (brand: Pacman) in Australia. It was released in Feb 2010.