PAFC Film, Digital Concert of the Wind (Full Version) by Saatchi & Saatchi Guangzhou

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Concert of the Wind (Full Version)

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Industry Banking & Financial Services
Media Film, Digital, Interactive & Mobile
Market China
Agency Saatchi & Saatchi Guangzhou
Released November 2015

Credits & Description

Category: Finance & insurance
Client: PING
Agency: Saatchi & Saatchi China
Saatchi & Saatchi South China Managing Director – Alexis Chiu
Saatchi & Saatchi South China Chief Creative Officer – Carol Lam
Saatchi & Saatchi Guangzhou General Manager - Cathryn Chen
Executive Creative Director - Vincent Pang
Creative Director- Lawrence Xu
Integrated Director -Arion Yau
Group Account Director- Don Wu
Associated Account Director -Kit Liu
Account Manager - Gaga Huang
Producer - Yumi Cen
Associate Project Manager- Vianna Kwok
Nexus Interactive Arts:
Creative Director - Evan Boehm
Director - Sitraka
Executive Producer - Luke Ritchie
Producer - Luis De Jorge Ladrero
Music Consultant - Dave Meckin
Consultant Architect - David Rieser
Shenzhen is one of the fastest growing cities in the world: an electronic city that witnesses numerous technological miracles every day and night. The new Ping An Finance Center in Shenzhen is one of the tallest buildings in China and in the world. Saatchi & Saatchi South China conceived a unique wind installation for PAFC. To mark the occasion of the global opening day of the PAFC Wind Installation Project at the Ping An Finance Center - a new landmark 600-meter high building of global importance in Shenzhen – Saatchi & Saatchi South China orchestrated a unique ‘Concert of the Wind’. Saatchi & Saatchi invited Nexus Interactive Arts, the world-renowned production company and animation studio from the UK, to create the world’s first interactive musical wind installation. The installation was constructed of steel tubes specially crafted to collect wind sounds 600 meters above the ground. This unique installation combines technology, art and commercial construction: wind is collected at one end of the installation, and the pure sounds of nature are saved after travelling the length of the tube.