|Industry||Department Stores & Shopping Malls|
|Media||Film, Digital, Interactive & Mobile|
Credits & Description
MPC Creative and Palace Skateboards are doing it again. This time to advertise their first store opening outside of the UK in New York City. Ever wondered what Jonah Hill got paid for starring in that first Palace film we made that broke the internet? If you watch this new film, you'll find out. And he's not happy about it. MPC Creative's latest film, shot on location in NYC this February in 18 degree conditions is directed by Diarmid Harrison-Murray, who takes things to a new level and unleashes a monster on New York City that scares the shit out not only Jonah Hill and Leo Fitzpatrick (of Kids, The Wire & Bully fame) but a poor little Chihuahua too. This spot promotes the new global expansion of Palace into the US and the opening of their flagship store in SoHo.