Panasonic Film, Digital Generation Tough by Sigma

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Generation Tough

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Industry Electronic Devices & Home Appliances
Media Film, Digital, Interactive & Mobile
Market United States
Agency Sigma
Copywriter Dmitri Vallis
Editor Chris Walldorf
Production Wondersmith
Released December 2015

Credits & Description

Panasonic is currently showcasing an epic spot that features scores of hard-working professionals putting its Toughpad to use in countless situations and locations. Entitled "Generation Tough," the :100 and shorter versions of the spot were produced by Wondersmith and directed by the team of Mortimer Jones via advertising agency Sigma Group. The ad will continue to run in targeted online media over the weeks ahead.
Category: Home electronics
Client: Panasonic
Spot Name: Panasonic Toughpad "Generation Tough"
Running Time: :100
Film Locations: In and around Hawaii's Big Island and Oahu.
Main Toolset: ARRI Alexa with Zeiss master prime lenses for principal photography, Sony FS7 for B-camera and Panasonic GH4 for drone footage; Adobe Premiere for editing; and Adobe After Effects for VFX clean-up.
Client: Panasonic
Agency: Sigma Group
Creative Directors: Nikolay Nikolov, Tim Stapleton
Agency Producer: Alyson Watson
Senior Art Director: Christie McPartlan
Copywriter: Dmitri Vallis
Senior Account Director: Diane deCastro
Production Company: Wondersmith
Directing Team: Mortimer Jones (Chris Walldorf/Adam Stone)
Director of Photography: Adam Stone
Executive Producer: Joe Murray
Editor: Chris Walldorf
Post Creative Director: Thom Blackburn
Location Manager: Jim Triplett
Music/Sound Design: Chris Walldorf
Casting Directors: Rachel Sutton (Hawaii), Dowd Roman (Los Angeles)