PATEO Navigator Film, Digital The Amazing Pateo Navigator by McCann Shanghai

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The Amazing Pateo Navigator

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Industry Automotive products, services and accessories
Media Film, Digital, Interactive & Mobile
Market China
Agency McCann Shanghai
Director Hadi Shuaib
Creative Director Sun Feng Tao
Art Director Roni Lu
Editor Javier Ramos
Released June 2016


LIA 2016
Music & Sound Music Original - Score Silver Winner

Credits & Description

Entrant: McCann Worldgroup China, Shanghai
Brand: Pateo
Corporate Name of Client: Pateo
Agency Account Supervisors: Linda/Hana/Apple
Agency: McCann Worldgroup China, Shanghai
Chairman: Tomaz Mok
Chief Creative Officer: Ng Tian It
Creative Director: Sun Tao
Art Director: Roni Lu
Agency Producer: Cheng Cheng
Production Company: Gwantsi, Shanghai
Director: Hadi Shuaib
Editor: Javier Ramos
Music Composer: Adam Fillip
Description of the Project:
In China, people’s adaptations to air pollution, such as wearing protective masks and staying indoors on heavy smog days, have become a normal part of daily life.
But what if far more freakish adaptations await China just around the bend? What if tomorrow, people couldn’t survive air pollution… without a hairy nose!
With black humor, we depicted a near future where everyone has adapted to smog by growing grotesquely long nose hair.
We executed this memorable device with viral video, high visibility outdoor, WeChat social media stickers, and an H5 site to ‘nose hair-ify’ your photo and get tips on low carbon lifestyle change.