Pedigree Film, Digital Treehouse by Colenso BBDO Auckland

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Industry Pet Food, Pet Care Products & Services
Media Film, Digital, Interactive & Mobile
Market New Zealand
Agency Colenso BBDO Auckland
Creative Group Head Simon Vicars, André Sallowicz
Executive Creative Director Steve Cochrane
Art Director André Sallowicz
Copywriter Simon Vicars
Production Exit Films
Director Adam Gunser
Released March 2017

Credits & Description

A child is the centre of any parent’s life. So when that child grows up and moves out, it can be hard.
Pedigree has taken it upon themselves to help parents through this difficult life stage. How?
By replacing their child with a dog.
The Pedigree Child Replacement Programme is an adoption campaign squarely targeted at ‘Empty Nesters’ that aims to get dogs out of shelters and into homes that need them. An adoption campaign that pairs abandoned dogs with abandoned parents.
Additional: The Child Replacement Programme
Media: TV/ Integrated
Alternative Title: Tree house
Category: Household, garden & pets
Client: Mars/ Pedigree Adoption Drive
Agency: Colenso BBDO, Auckland
Production: Exit Films
Country: New Zealand
Director: Adam Gunser
Production Company Producer: Declan Cahill
Creative Chairman: Nick Worthington
Executive Creative Director: Steve Cochran
Creative Group Head/ Art Director: Andre Sallowicz
Creative Group Head/ Copywriter: Simon Vicars
Business Director: Abbi Barker
Planner: Ed Gunn
Head of Broadcast: Jen Storey
Photographer: Will Bailey
Account manager: Alice Sopwith
Group Business Director: Ahmad Salim
Colenso BBDO
Senior Producer Serena Fountain-Jones
Senior Account Manager - Activation & PR - Jaimie Crighton
Executive Digital Producer - Tim Freeman
Digital Producer - Will Thorat
Digital Designer - Dean Pomfrett
Digital Developer - Dave Arcus
Retoucher - Reks Kok
Client - Mars
MARKETING MANAGER: PET - Cormac van den Hoofdakker
Sound Design - Franklin Rd
Media Agency - Starcom