|Industry||Publishing & media|
|Media||Film, Digital, Interactive & Mobile|
|Agency||ALMAP BBDO Brazil|
|Copywriter||Marcelo Pignatari, Ricardo Wolff|
Credits & Description
For their first iPad publication, Brazil’s biggest group buying site Peixe Urbano created an ad that touches the core of their own product: collectiveness. In this iAd, the user needed a “helping hand” to unlock the R$ 10 credit (appox. US$ 5) in his next Peixe Urbano purchase.