Peixe Urbano: Collective iAd by ALMAP BBDO Brazil for Peixe Urbano

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Peixe Urbano: Collective iAd

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Industry Publishing, streaming & media
Media Film, Digital, Interactive & Mobile
Market Brazil
Agency ALMAP BBDO Brazil
Copywriter Marcelo Pignatari, Ricardo Wolff
Released March 2012

Credits & Description

For their first iPad publication, Brazil’s biggest group buying site Peixe Urbano created an ad that touches the core of their own product: collectiveness. In this iAd, the user needed a “helping hand” to unlock the R$ 10 credit (appox. US$ 5) in his next Peixe Urbano purchase.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
VP Creative: Luiz Sanches
Creative Directors: Marcos Medeiros, André Kassu
Art Directors: Tiago Marcondes, Guiga Giacomo
Copywriter: Ricardo Wolff, Marcelo Pignatari