Peloton Film, Digital Hello. Let's Go by Mekanism

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Hello. Let's Go

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Industry Sports equipment & Exercising Machines
Media Film, Digital, Interactive & Mobile
Market United States
Agency Mekanism
Executive Creative Director Ian Kovalik
Creative Director Megan Farquhar, Brian Higgins
Art Director Shiva Majidi
Senior Copywriter Earl Lee
Producer Felix Messina
Production Reset Content
Director Wally Pfister
Producer Julien Lemaitre
Released May 2017

Credits & Description

Media: TV/ Digital
Client: Peloton
Founder and CEO: John Foley
President: William Lynch
SVP Brand Marketing: Carolyn Tisch Blodgett
Brand Marketing Manager: Jyotika Banga
VP Creative: Donjiro Ban

Lead Creative Agency: Mekanism
Peloton ‘Hello. Let’s Go.’ TV

Creative Agency: Mekanism
President/CEO: Jason Harris
Founder/Executive Creative Director: Ian Kovalik
Creative Director: Megan Farquhar
Senior Copywriter: Earl Lee
Art Director: Shiva Majidi
Head of Production: Kati Haberstock
Senior Producer: Felix Messina
Director of Brand Management: Melissa Hill
Brand Director: Cassie Jackson
Senior Brand Manager: Danielle Sabalvaro
Chief Strategy Officer - Jason Lonsdale
Senior Strategic Planner: Asher Stamell

Production Company: Reset Content
Director & Cinematographer: Wally Pfister
Managing Director: David Morrison
Head of Production: JP Colombo
Executive Producer: Jen Beitler
Producer: Julien Lemaitre

Editorial: Cutters NYC
Editor: Grant Gustafson
Assistant Editor: Meghan Sims
Executive Producer: Elizabeth Krajewski
Senior Producer: Stephanie Rose

Colour: Flavor
Creative Director & Colourist: Brian Higgins
Executive Producer: Neal Cohen
Executive Producer: Darren Jaffe
Executive Producer: Timo
Senior Producer: Stephanie Rose
Producer: Shumpei Negami
VFX Flame Artist: Mo Tavera
VFX Flame Artist: Yasaku Yasuda
VFX Supervisor: Blake Huber

Music Supervisor: Janet Billig
Music: ‘Blitzrieg Pop’ from Ramones
Label: Warner Music

Audio: Heard City
Sound Designer & Mixer: Michael Vitacco
Executive Producer: Sasha Awn
Producer: Andi Lewis
“Hello. Let’s Go” showcases how Peloton would fit into consumers’ lives by highlighting a wide range of riders across different ages, life stages and home environments. Set to the soundtrack of The Ramones’ “Blitzkrieg Bop,” Peloton Instructors Alex Toussaint, Ally Love and Cody Rigsby. are also featured on screen.
The spot, which will start running locally in Seattle and Denver on May 24 and nationally on May 29, will have premiere placement during French Open and Tour de France coverage. It will run on broadcast, digital, and Facebook.