JERSEY IN THE SKY by Z+ Sao Paulo for Penalty

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JERSEY IN THE SKY

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Industry Shoes
Media Film, Digital, Interactive & Mobile
Market Brazil
Agency Z+ Sao Paulo
Director Telso Freire
Executive Creative Director Manoel Zanzoti
Creative Director Manoel Zanzoti
Art Director Paulo Pejon
Copywriter Rodrigo Nogueira
Producer Luis Antonio Silva
Account Supervisor Fernanda Bezerra
Editor Renato Borganobo
Released April 2013

Credits & Description

Advertiser: PENALTY
Agency: Z+
Category: Short Format Internet Film
Music: Banda Sonora
Account Supervisor: Fernanda Bezerra
Agency Producer: Fernando Yamanaka
Executive Creative Director: Manoel Zanzoti
Producer: Luis Antonio
Art Director: Paulo Pejon
Copywriter: Rodrigo Nogueira
Editor: Renato Borganobo
Sound Design/Arrangement: Ruriá Duprat
Director: Telso Freire
Editing Company: Equipe 511
Account Manager: Hildebrando Neto Maneira
Creative Director: Manoel Zanzoti

Brief Explanation
To break the perception that a local sports brand could not compete with international ones, we launched a campaign that recollects one partnership's successful history: Penalty and Sao Paulo Football Club. This jersey makes history.