Clubhouse in the Corn by TBWA\Chiat\Day Los Angeles for Pepsi

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Clubhouse in the Corn

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Industry Soft Drinks
Media Film, Digital, Interactive & Mobile
Market United States
Agency TBWA\Chiat\Day Los Angeles
Director Joe Pytka
Chief Creative Officer Rob Schwartz
Associate Creative Director Gregg Clampffer
Creative Director Johnnie Tan, David Golden, Marlon Hernandez
Art Director John Baker
Copywriter Chris Lightburn-Jones, Gregg Clampffer
Designer Marsha Movshovich
Producer Bob Nelson, Nicole Steele, Vincent Joliet
Production Pytka
Director Joe Pytka
Released May 2011

Credits & Description

When TBWA\Chiat\Day wanted to push the envelope for the new Pepsi MAX campaign, they turned to QuietMan and CD/Lead Flame Artist Johnnie Semerad to help make the ambitious concept a reality. "The Pepsi Max campaign is basically a riff on 'Field of Dreams,'" notes Johnnie. "Instead of having a baseball field in the middle of a cornfield, they have a clubhouse, and it features many major league baseball players past and present - both legends and current stars." The big twist on this slice of old-fashioned Americana is that the campaign features a notable first for the advertising world; consumers can download the iPhone check-in app IntoNow and hit it while the commercial plays on TV. Audio-fingerprinting technology then recognizes the ad and a coupon gets downloaded to the consumer's phone for a free 20-ounce bottle of Pepsi Max. The spots, titled Clubhouse In The Corn and Rally, are already on YouTube, and will air during Major League Baseball games and through the end of the year.
Category: Drinks, non-alcoholic
Client: Pepsi MAX - MLB
Agency: TBWA\Chiat\Day
Production: Pytka
Country: United States of America
Credits:
Client: Pepsi MAX
Spot Title: Clubhouse In The Corn (feature), Rally
Air Date: April 2011
Agency: TBWA\Chiat\Day
Chief Creative Officer: Rob Schwartz
Group Creative Director: Brett Craig
Creative Director: Marlon Hernandez
Associate Creative Director / Copywriter: Gregg Clampffer
Art Director: John Baker
Copywriter: Chris Jones
Executive Producer: Anh-Thu Le
Senior Producer: Mila Davis
Assistant Producer: Stephanie Dziczek
Production Company: Pytka
Director: Joe Pytka
Executive Producer: Tara Fitzpatrick
Producer: Vincent Joliet
DP: Joe Pytka
Editorial Company: Nomad Editorial
Executive Producer: Susye Melega
Producers: Nicole Steele
Editors: Tom Muldoon, John Murray
Sound Designer: Tom Stamatio
Post/Effects Co: QuietMan
CD/Lead Flame Artist: Johnnie Johnnie
Executive Producers: Carey Gattyan, Bob Nelson
Flame Artist(s): Ricky Weissman, Matt Stroub
Post Producer: Jessica Pierik
Designer: Marsha Movshovich
Sound Design Co: Play
Mixer: John Bolen
EP: Sara Hartman
Music Company: Elias Arts
Creative Director: David Gold
Composer: Christopher Kemp
Exec Producer: Ann Haugen
Production Coordinator: Valeria Scinto