Pepsi Film, Digital Pepsi MAX & Jeff Gordon Present: Test Drive by TBWA\Chiat\Day Los Angeles

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Pepsi MAX & Jeff Gordon Present: Test Drive

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Industry Soft Drinks
Media Film, Digital, Interactive & Mobile
Market United States
Agency TBWA\Chiat\Day Los Angeles
Director Peter Atencio
Associate Creative Director Will Esparza
Creative Director Shawn Preston
Producer Jeff Yee
Editor Doobie White
Production Gifted Youth
Producer Gina Kwon
Released April 2013

Awards

One Show 2013
One Show Entertainment Craft / Technique / Best Direction Silver

Credits & Description

Media: Online
Category: Non-alcoholic drinks
Agency: TBWA
Brand: Pepsi
Geo: Americas, United States
Los Angeles-based editorial and post-production company Therapy Studios and Gifted Youth, the commercial production division of Funny or Die, team up with three-time Daytona 500 winning NASCAR driver, Jeff Gordon to redefine the test-drive in an elaborate reality-style prank for an online video and :30 TV spot called "Test Drive." The commercial and video were created by TBWA/Chiat/Day/LA and produced by Gifted Youth for Pepsi MAX as part of their “Zero-Calorie In Disguise” campaign.
Advertising Agency: TBWA\CHIAT\DAY, USA
Chief Creative Officer: John Norman
Creative Director: Shawn Preston
Associate Creative Director: Will Esparza
Art Directors: Kristina Krkljus, Jennifer Tranbarger
Copywriters: Armando Samuels, Ben Becker
Producer: Jeff Yee
Production Company: Gifted Youth
Director: Peter Atencio
DP: Charles Papert
EPs: Dal Wolf, Ryan McNeely, Josh Martin, Joe DiSanto
Producer: Gina Kwon
Editorial / Post: Therapy Studios
Editor: Doobie White
Sound: Eddie Kim
Assistant Editor: Amy Bostrom, Thomas Tedesco
Online / VFX Artist / Colorist: Wren Waters
Sound Mixer: Lihi Orbach
Design: Visual Creatures
Partner / Art Director: Ryan McNeely
Animator: Tony Banik