Pepsi Film, Digital Momotaro Episode.3 [Video], 2 by Tugboat, Yomiko Advertising

Adsarchive » Film , Digital » Pepsi » Momotaro Episode.3 [Video], 2

Momotaro Episode.3 [Video], 2

Pin to Collection
Add a note
Industry Soft Drinks
Media Film, Digital, Interactive & Mobile
Market Japan
Agency Tugboat
Executive Creative Director Shin Takaue, Yasumichi Oka
Art Director Seijo Kawaguchi
Copywriter Taku Tada
Agency Yomiko Advertising
Director Koichi Iguchi
Producer Sunao Nonaka
Production ALT.VFX
Released April 2015

Awards

Spikes Asia, 2015
Film Craft Film Craft: Animation Gold Spike
Film Craft Film Craft: Visual Effects Bronze Spike

Credits & Description

Client: SUNTORY HOLDINGS LIMITED / JAPAN
Product: PEPSI STRONG ZERO
Product/Service: PEPSI STRONG ZERO
Advertising Agency: TUGBOAT Tokyo, JAPAN
Advertising Agency 2 :: YOMIKO ADVERTISING Tokyo, JAPAN
Production Company: TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN
Production Company 2 :: Alt.VFX Brisbane, AUSTRALIA
Executive Creative Director: Shin Takaue (SUNTORY HOLDINGS LIMITED / JAPAN)
Creative Director: Taku Tada (TUGBOAT)
Director: Koichi Iguchi (SOUR SOX)
Executive Producer: Masakatsu Kasai (Tohokushinsha Film Corporation)
Vfx Supervisor: Colin Renshaw (Alt.vfx)
Vfx Executive Producer: Takeshi Takada (Alt.vfx)
Executive Creative Director: Yasumichi Oka (TUGBOAT)
Copywriter: Taku Tada (TUGBOAT)
Art Director: Seijo Kawaguchi (TUGBOAT)
Producer: Sunao Nonaka (Tohokushinsha Film Corporation)
Brief Explanation
This is the fourth film in a hit Pepsi commercial series based on the Peach boy fable. The modernised update serves as a perfect metaphor for the battle brand Pepsi faces against its biggest (red) rival.
Shot on location in Rome and LA, this episode focuses on the story of Momotaro's battle companion, The Pheasant and his evil twin brother, The Crow. The battle of "Giant Killing" continues....
Creative Execution:
Continuing in the avante-grande, music video style, this fourth instalment required us to concept design and model and animate the two main mythical creatures as well as design and model the Brid kingdom stronghold and its bid inhabitants.
The 150m Lava Oni, and the Crow Dragon were fully realised by the design team at Alt and the FX team was busy with creating large volume cg pyro effects.