|Media||Film, Digital, Interactive & Mobile|
|Agency||Rapp Collins Brazil|
|Creative Director||Rodrigo Noventa|
|Art Director||Thiago Barreto|
Credits & Description
Wordplay To spread words of optimism. That is what Pepsiâs campaign via Rapp, Brazil believes to be the way to achieve a better world. In this banner, the user is able to grab the Pepsi logo and drag it around the screen, leaving behind a trail of optimistic messages made of Twitter posts, all in real time. Some particular words of joy get detached from the trail and fall down to the bottom of the screen. The user has the option to select these words, place them inside the Pepsi cup and send them to his/her Twitter followers.