Pepsi Film, Digital Pepsi: WordPlay Twitter by Rapp Collins Brazil

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Pepsi: WordPlay Twitter

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Industry Soft Drinks
Media Film, Digital, Interactive & Mobile
Market Brazil
Agency Rapp Collins Brazil
Director Mauro Letizia
Creative Director Rodrigo Noventa
Art Director Thiago Barreto
Copywriter Eugene Liang
Released April 2011

Credits & Description

Wordplay To spread words of optimism. That is what Pepsiâs campaign via Rapp, Brazil believes to be the way to achieve a better world. In this banner, the user is able to grab the Pepsi logo and drag it around the screen, leaving behind a trail of optimistic messages made of Twitter posts, all in real time. Some particular words of joy get detached from the trail and fall down to the bottom of the screen. The user has the option to select these words, place them inside the Pepsi cup and send them to his/her Twitter followers.

Category: Drinks, non-alcoholic
Client: Pepsi Co.
Agency: Rapp, Brazil
Country: Brazil
Director: Mauro Letizia
Digital creative: Marcelo Olandin
Creative Director: Rodrigo Noventa
Art Director: Thiago Barreto
Copywriter: Eugene Liang