Perrier Film, Digital SECRET PLACE by Deslegan/BBDO France, Ogilvy Paris

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SECRET PLACE

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Industry Water
Media Film, Digital, Interactive & Mobile
Market France
Agency Deslegan/BBDO France
Director Laurent King
Chief Creative Officer Chris Garbutt
Creative Director Thierry Chiumino, Frederic Levron
Art Director Baptiste Clinet, Nicolas Lautier, Chris Rowson, Florian Bodet
Agency Ogilvy Paris
Director Laurent King
Chief Creative Officer Chris Garbutt
Creative Director Thierry Chiumino, Frederic Levron
Art Director Baptiste Clinet, Nicolas Lautier, Chris Rowson, Florian Bodet
Released May 2013

Awards

Cannes Lions 2013
Cyber Lions Craft; Interface & Navigation Bronze
Cyber Lions Craft; User experience Bronze
Cyber Lions Websites & Microsites; Foods & Drinks Bronze

Credits & Description

Category: Foods & Drinks
Advertiser: NESTLE WATERS
Product/Service: PERRIER
Agency: OGILVY FRANCE Paris, FRANCE
Chief Creative Officer: Chris Garbutt (Ogilvy France)
Creative Directors: Frederic Levron/Thierry Chiumino (Ogilvy France)
Art Directors: Baptiste Clinet/Florian Bodet/Nicolas Lautier/Chris Rowson (Ogilvy France)
Copywriters: Baptiste Clinet/Nicolas Lautier/Florian Bodet (Ogilvy France)
Head Of Production: Laure Bayle (Ogilvy France)
Films/Digital Producers: Hugo Diaz/Diane De Bretteville/Cyril Duval/Sandra Petrus (Ogilvy France)
Account Management: Constance Capy Baudeau/Stanislas Vert (Ogilvy France)
Film Director: Laurent King ()
Story Development: Olivier Domerc ()
Digital Director: Benjamin Przespolewski ()
Technical Director: Sami Meziani ()
Production Manager: Caroline Petruccelli ()
Production Designer: Arnaud Roth ()
Sound: Franck Marchal/Alexandre Poirier (Le Comptoir du Son)
Advertiser's Supervisors: Muriel Koch/Fabienne Bravard/Armelle Roulland (Nestle Waters)
URL: http://www.perriersecretplace.com/
Brief Explanation
Perrier is the ultimate refreshment when things turn hot. Keeping your body and mind fresh allows you to face extreme temperatures, but also avoid missing anything in the heat of the night. The fresher you are, the more you experience. "PerrierSecretPlace.com", a playful, immersive interactive film,
puts you in the shoes of a guest who goes to a unique party where all guests will live their craziest fantasies. Whatever yours are, Perrier allows you to live them all: all the characters you see on
screen are clickable. A click puts yourself in their skin, so you can live their fantasy.
Awards: CLIO 2014