People For The Ethical Treatment Of Animals (PETA) Film, Digital 98% Human by BBDO New York, The Mill

98% Human

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Industry Charities, Foundations, Volunteers
Media Film, Digital, Interactive & Mobile
Market United States
Agency BBDO New York
Executive Creative Director Toygar Bazarkaya
Creative Director Angus Kneale
Producer Lisa Barnable, Kate Gibson, Colin Blaney
Editor Max Koepke Asst
Agency The Mill
Producer Nic Barnes
Released May 2013


Cannes Lions 2013
Film Craft Lions Visual Effects Gold

Credits & Description

PETA launches its latest public education message in its ongoing efforts to raise awareness among the entertainment industries about the abuses great primates suffer when âtrainedâ to appear live in commercials, programs or films. The initiative â âTake the Great Ape Pledgeâ â launched last year.
Category: Charities & appeals
Client: PETA (People for the Ethical Treatment of Animals)
Agency: BBDO New York
Production: The Mill NY
Country: United States of America
Chief Creative Officer: David Lubars
Executive Creative Director: Toygar Bazarkaya
Associate CD / Art Director: Daniel Aykurt
Associate CD / Copywriter: Alessandro Fruscella
Group Executive Producer, BBDO: Brian Mitchell
Senior Producer, BBDO: Tara Leinwohl
Director Music Production, BBDO: Rani Vaz
Design and Animation Studio: Mill+
Animation Director: Angus Kneale
Producer: Nic Barnes
Head of Content: Ian Bearce
Line Producer: Richard Schwab
Post Production: The Mill NY
Creative Director: Angus Kneale
VFX Supervisor: Vince Baertsoen
Head of Production: Sean Costelloe
Producer: Colin Blaney
Lead Compositor: Kyle Cody
Lead CG Artist: Vince Baertsoen
Colorist: Fergus McCall
CG Artists: The Mill NY
Lighting: Thomas Bardwell
Lighting: Kevin Ives
Animation: Alex Allain
Animation: Henning Koczy
Animation: Navdeep Singh
Rigging: Peter Agg
Modeling: Paul Liaw
Modeling: Olivier Varteressian
TD: Dave Barosin
TD: Jimmy Gass
Editing Company: Lost Planet
Editor: Max Koepke
Assistant Editor: Alessandra Lacorazzo
Producer: Lisa Barnable
Executive Producer: Krystn Wagenberg
Audio: Sonic Union
Audio Mixer: Paul Weiss
Sound Design: Henryboy
Sound Designer: Bill Chesley
Producer: Kate Gibson