Ke Pangkuan Bonda by Leo Burnett Kuala Lumpur, Reservoir Production for Petronas

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Ke Pangkuan Bonda

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Industry Energy & Water Utilities, Raw Materials & Minerals, Public awareness
Media Film, Digital, Interactive & Mobile
Market Malaysia
Agency Leo Burnett Kuala Lumpur
Director Quek Shio Chuan
Executive Creative Director Eric Cruz
Agency Reservoir Production
Art Director Tam Jian Zhong
Copywriter Andrew Shee
Released July 2014

Credits & Description

Leo Burnett Malaysia has launched its Petronas Hari Raya campaign to celebrate the upcoming Aidilfitri celebration. The web film entitled Ke Pangkuan Bonda features a seamless journey of a family in welcoming Aidilfitri celebration and is accompanied by timeless classic song Suasana Hari Raya, which has been rescored to give it a fresh new spin. Set around a humble kampung house, this film takes us through the growing years of a small family and their young daughter on the eve and the first day of Raya.
Category: Public interest
Client: Petronas Malaysia
Agency: Leo Burnett Malaysia
Production: Reservoir World
Country: Malaysia
Director: Quek Shio Chuan
Executive Creative Director: Eric Cruz
Copywriter: Andrew Shee
Art Director: tam jian zhong
Executive Producer: Ismail Kamarul
Planner: Milan Agnihotri
Post: Meccanica