PFLAG Canada Film, Digital This Pride Flag Can Help You See The World, 1 by FCB/SIX

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This Pride Flag Can Help You See The World, 1

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Industry Human Rights
Media Film, Digital, Interactive & Mobile
Market Canada
Agency FCB/SIX
Associate Creative Director Krystle Mullin, Dave Laing
Executive Creative Director Ian Mackenzie
Creative Director Eric Whipp
Art Director Allan Mah, Devon Williamson
Copywriter James Lyon
Released January 2018


ANDY Awards 2018
Idea - Gold

Credits & Description

Campaign: Destination Pride
Client: PFLAG Canada
National Director of Marketing: Louis Duncan-He
Agency: FCB/SIX
Executive Creative Director: Ian Mackenzie
Associate Creative Director: Dave Laing
Associate Creative Director: Krystle Mullin
Copywriter: James Ly
Art Director: Devon Williamson
Experience Designer: Patrick Stolk-Ramaker
Associate Design Director: Stuart Thursby
Art Director: Allan Mah
Account Director: Shalta Dicaire Fardin
Group Account Director: Andrea Barrett
Project Manager: Ashley Whitaker
Project Manager: Khizra Arshad
VP, Head of Data and Technology: Jacob Ciesielski
Director of Technology: Madara Ranawake
Developer: Dov Atlin
QA: Peter Panchine
EVP, Strategy: Anna Percy-Dove
Strategy Director: John Fung
Strategist: Zac Matheson
Strategy Coordinator: Mike Conte
President: Andrea Cook
VP, Managing Director: Elizabeth Sellors
VP, Operations: Grace McCann
Print Production: Joyce Jackson
Print Production: Chris Costa
Producer: Lindsay Hann
Editor: David Rodriguez
User Experience: Kristy Pleckaitis
Front End Developer: Heung Lee
Front End Developer: Jonathan Sanford
Visual Effects: Alter Ego
Designer/Animation Director: Edward Deng
Creative Director: Eric Whipp
Executive Producer: Cheyenne Bloomfield
Music and Sound Design: Grayson Matthews
Music & Voice Director: Mark Domitric
Audio Producer: Kelly McCluskey
Engineer: Vlad Nikolic
Sound Design: Laura Titchner
Sound Design: Ben Swarbrick
Casting: Shasta Lutz, Jigsaw Casting
Media Agency: Initiative Media
President: Helen Galanis
Director of Content Marketing: Katherine Fera
Published: January 2018
What if each bar on the pride flag could tell the story of the place it was flying? That’s the idea at the heart of “Destination Pride,” a new digital platform developed by​ ​PFLAG Canada in partnership with FCB/SIX.
In a world where gay marriage is legal in one place and homosexuality punishable by death in another, the stakes for LGBTQ+ travellers have always been high. is a step toward helping the community better navigate the planet.