Philips Film, Digital Obsessed With Sound by Stink, Tribal Amsterdam

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Obsessed With Sound

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Industry Electronic Devices & Home Appliances
Media Film, Digital, Interactive & Mobile
Market Netherlands
Agency Stink
Director Rob Chiu
Copywriter Pol Hoenderboom
Editor Nikaj Gouwerok
Agency Tribal Amsterdam
Executive Creative Director Chris Baylis
Art Director Bart Mol
Released May 2012

Awards

London International Awards 2012
TV/Cinema/Online Film Best Use of Innovation Silver Winner

Credits & Description

Entrant: Tribal DDB Amsterdam, Amstelveen
Philips Lifestyle Entertainment - "Obsessed With Sound"
Corporate Name of Client: Phillips
Client Account Director: Kelly McConville
Agency Account Director: Sandra Krstic
Agency: Tribal DDB Amsterdam , Amstelveen
Executive Creative Director: Chris Baylis
Copywriter: Pol Hoenderboom
Art Director: Bart Mol
Agency Producers: Jeroen Jedeloo/Richard Land/ Christy Wassenaar
Director: Rob Chiu
Executive Producers: Marcel Kornblum/Mark Pytlik
Director of Photography: Matias Boucard
Digital Production Company: StinkDigital, London
Digital Directors: Marcel Kornblum/Mark Pytlik
Editing Facility: VET, London
Editor: Nikaj Gouwerok
Sound Design Company: MassiveMusic , Amsterdam
Sound Designers: Joep Beving/Cris Kos
Music Production Company: MassiveMusic , Amsterdam
Music Arranger: Martin Fondse
Music Composers: Berend Dubbe/Sonja van Hamel
Music Performed By: Metropole Orkest/Jules Buckley
Song Title: I’m No Prototype
Description of the Project
To demonstrate that Philips is ‘Obsessed with sound’ and claim that you can hear every detail with the brand’s audio products we created a unique interactive experience using sound, film and data visualisation. The film features the Grammy Award-winning Metropole Orchestra playing a music piece entitled “I’m No Prototype”, reminiscent of 60’s car-chase TV-music.
The site opens revealing an empty orchestra pit. As the site loads the pit fills up with members of the orchestra tuning their instruments. Users are prompted to use headphones and view the site in full screen for a truly immersing experience.
The music begins. We see close-ups of musicians and their instruments, at the bottom of the screen 55 dots, each representing an instrument in the orchestra. The dots rise and settle real-time in accordance with the musicians’ performance, showing the pitch of every note being played.
When the viewer clicks on one of the dots, the picture switches to a total view, showing the entire orchestra, and spotlights that specific musician. Users can click anywhere on the screen to go back to the entire orchestra view and the full orchestra audio.