Pilao Coffee: Alarm clock app by Talent Marcel for Pilao

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Industry Coffee, Tea, Breakfast Drinks
Media Film, Digital, Interactive & Mobile
Market Brazil
Agency Talent Marcel
Executive Creative Director Joao Livi
Art Director Bruno Trad
Copywriter Lígia Mendes
Released January 2012

Credits & Description

Pilao Coffee is a traditional Saralee’s brand coffee in Brazil. To promote their new 5 flavors we make an alarm clock app. Now you are going to wake up in a different and exciting way. There are 30 alarm clocks divided into 5 different flavours: Classic: you can wake up like your great grandparents used to be. Dark: wake up no matter what. Smooth: for an easy and refresh wake up. Decaf: wake up in a slowly way and Organic: wake up with the sounds of nature.The app is currently available on Apple and Android devices.

Advertising Agency: Talent, Sao Paulo, Brazil
Executive Creative Director: Joao Livi
Creative Directors: Alexandre Nego Lee, Rodrigo Bombana
Copywriter: Ligia Mendes
Art Director: Bruno Trad
Account Managers: Conrado Tourinho, Manuela Ramalho, Marilia Opice
Account Director: Ricardo Nociti
Account Interactive Director: Claudia Quintas
Account Interactive Manager: Pedro Laguardia
Interactive Developer: Indigo

The Film titled Pilao Coffee: Alarm clock app was done by Talent Marcel advertising agency for product: Pilao Coffee (brand: Pilao) in Brazil. It was released in Jan 2012.