Pillsbury Film, Digital Breakfast Avalanche by Saatchi & Saatchi New York, Uber Content

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Breakfast Avalanche

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Industry Baking, Cakes & Desserts
Media Film, Digital, Interactive & Mobile
Market United States
Agency Saatchi & Saatchi New York
Director Molly Schiot
Executive Creative Director Patrick Clarke
Art Director Tiffany Liu
Copywriter Morgan Perrine
Account Supervisor Aditi Reddy
Editor John Piccolo
Agency Uber Content
Released March 2013

Credits & Description

Category: Food
Brand: Pillsbury
Agency: Saatchi & Saatchi New York
Country: United States of America
New York City-based creative post team, Fluid, Butter, Mr. Bronx, and Platige Image, have rolled out a charming arts & crafts-style campaign for Pillsbury Toaster Strudel. Commissioned by Saatchi & Saatchi, the ads are the result of an all-inclusive effort executed by the entire Fluid family, making for a cohesive final product and a showcase for the companiesâ full-service capabilities.
In 'Breakfast Avalanche' and 'Sweet Symphony', Pillsbury's famous Toaster Strudel line gets a handicraft makeover with beautiful paper cutout visuals and an amusingly cheeky voice-over.
Charged by Saatchi & Saatchi creatives to help turn the traditional table-top spot on its head, The Fluid, Platige, Mr. Bronx, and Butter crews worked closely with Animator and Ãber Content director Molly Schiot to perfect the campaign's quirky tone. The alliance of post pros delivered polished, subtle touches - including expert cuts from Editor John Piccolo, impeccable sound design from Butter's Fred Szymankski, and understated VFX flourishes and mixing - to enhance Schiot's vision.
"It was a total team effort," stated Editor John Piccolo. "Molly's stop-motion work is amazing - whimsical, organic, and completely unique. We were all very excited to be working with her, so once I had a rough assembly laid out, everyone hit the ground running to tie it all together."
The rest of the Fluid family was equally thrilled with the collaborative process. "While Molly was busy crafting sets, we'd have JP putting together rough cuts, and Platige adding touches of animation and 3D to Molly's textural elements," noted Executive Producer Laura Relovsky. "Having all the essentials of the post process in-house made for a remarkably easy and coherent workflow. We were able to meet spontaneously with each other and the agency to discuss new ideas, allowing us to push through the project quickly while really taking our time and enjoying the process."
A third spot in the campaign, entitled 'Flavor Cannon', will air later in the year.
Category: Food
URL: http://www.trustcollective.com/2013/03/01/the-fluid-family-gets-tasty-with-toaster-strudel-spots/
Client: Pillsbury
Agency: Saatchi & Saatchi New York
Production: Über Content
Country: United States of America
Director: Molly Schiot
Executive Creative Director: Patrick Clarke
Art Director: Tiffany Liu
Copywriter: Morgan Perrine
Copywriter: Morgan Perrine
Executive Producer: Phyllis Koenig
Visual Effects: Platige Image NY
Sound Design: Fred Szymankski
Agency Producer: Ian Kelly
Agency Producer: Ian Kelly
Editing Company: Fluid
Editor: John Piccolo
Music: Butter Music and Sound
SPL: Ashley Molton
Account Supervisor: Aditi Reddy
Account Executive: Kate Tyler
Sound Design: Fred Szymankski
Mix: Mr. Bronx Audio Post
Mixer: David Wolfe