Samsung Film, Digital What Is It Like To Be Caught In A Rip by Leo Burnett Sydney

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What Is It Like To Be Caught In A Rip

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Industry Public Safety, Health & Hygiene, Mobile applications
Media Film, Digital, Interactive & Mobile
Market Australia
Agency Leo Burnett Sydney
Executive Creative Director Vince Lagana, Grant Mcaloon
Art Director Justin Carew
Copywriter Iggy Rodriguez
Production Rapid Films
Director Dave Klaiber
Released November 2016

Credits & Description

Category: Electronics, Technology
Media: Film
Brand: Samsung
Agency: Leo Burnett
Geo: Australia
Advertising Agency: Leo Burnett, Sydney, Australia
Executive Creative Directors: Grant Mcaloon, Vince Lagana
Creative Group Head Copyriter: Iggy Rodriguez
Creative Group Head Art Director: Justin Carew
Executive Producer / Digital: Laurent Marcus
Senior Integrated Producer: Julie Bourges
Integrated Producer: Francesco Piazzoni
Digital Designer: Sebastien Jacques
Lead Developer: Keong Seet
Head of Print: Adrian Jung
Finished Artist: Nancy Yonathan
Senior Broadcast Producer: Rachel Devine
Client Services Director: Amanda Quested
Group Head: Rebecca Morton
Business Director: Brendan Swansborough, Natasha Floyer
Planning Director: Graham Alvarez
Director / Content / 360/VR: Dave Klaiber
Executive Producer: Susannah Phillips
Production Company / Post House: Rapid Films
Director Of Technology / VR Editor: Dan White
VR Tech Bek: Hawkey
Content Editor: Paula Grusovin
Grade: Scott Maclean
Audio House: Sonar Sydney
Audio Producer: Sophie Haydon
Engineer: Timothy Bridge
App Production Company: Ustwo
Head of Studio: Joel Brydon
Head of Product: Matt Willis
Product Lead: Kynan Hughes
Product Engineer: Ramesh Prasad , Jonas Bengtsson, Luca Strazzullo
Product Qc: Tochi Unegbu
Product Design: Grant Baines
Communications Strategy / Execution Agency: Edelman Sydney
Business Director: Carla Webb
Senior Account Manager: Carla Dovgan
Account Executive: Erin Price
Media Agency: Starcom
Digital Media Manager: Scott Glitz
Strategist: Elaine Quirke
Published: October 2016
In collaboration with Surf Life Saving Australia, Samsung Electronics Australia has recently launched and piloted Pocket Patrol - an Augmented Reality (AR) mobile app developed with Leo Burnett Sydney, that uses technology to help raise awareness of the number one hazard on our beaches, rips. The pilot program for Pocket Patrol took place from October 22 through to November 13, at selected beaches on the Sunshine Coast in Queensland. The app enables users to visualise identified hazards by using a combination of data that is uploaded by the on-duty lifeguards and surf lifesavers as well as AR, GPS, Compass, Gyroscope and image recognition.