Popchips Film, Digital Katy and the PopCats by Zambezi

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Katy and the PopCats

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Industry Confectionery & snacks, Chips
Media Film, Digital, Interactive & Mobile
Market United States
Agency Zambezi
Creative Director Madeleine Grandbois
Production Partizan
Director Jared Eberhardt - Partizan
Art Director Justin Wright
Producer Matthieu Dahdah
Account Supervisor Alissa Adler
Editor Ling Ly
Released June 2013

Credits & Description

Zambezi kicks off its newest 3-minute digital film for snack brand popchips entitled, "Katy Perry and the Popcats."
The film charts the journey of our heroine and her sidekicks, the Popcats, who are on a mission against villain Fat Cat and his fried chip empire. The goal of the film is to increase awareness that popchips are a healthier alternative to fried chips.
POPCHIPS BRAND TEAM
CEO: Keith Belling
SVP Marketing: Michael Parisi
Director, Brand Marketing: Stefanie Grossman
Director, PR: Natalie Beitashour
AGENCY TEAM
Agency: Zambezi
Founder/ Executive Creative Director: Brian Ford
Founder/ Managing Director: Chris Raih
Creative Director: Madeleine Grandbois
Art Director: Justin Wright
Executive Producer: Alex Cohn
Senior Producers: Jamie Tompetrini, Eli Shillock
Associate Producer: Summer Allgyer
Account Supervisor: Alissa Adler
Editor: Ling Ly
PRODUCTION CO.
Production Company: Partizan
Director: Jared Eberhardt
CEO/ Exec Producer: Sheila Stepanek
Producer: Matthieu Dahdah
Senior Producer: Tova Dann