Porsche Film, Digital Cayenne Kilometer by Achtung! Amsterdam

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Cayenne Kilometer

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Industry Cars
Media Film, Digital, Interactive & Mobile
Market Netherlands
Agency Achtung! Amsterdam
Released June 2013

Credits & Description

Porsche introduces the Cayenne Kilometer: Till the 23rd of June, drivers in the Netherlands are invited to test-drive the new Cayenne for one kilometer, without stepping out of their own vehicle. By tuning into Cayenne FM, the sound of the roaring Turbo engine takes over car speakers for 30 seconds, giving drivers a glimpse of what it’s like to drive Porsche’s most powerful SUV.
The Cayenne Kilometer is available at 7 major traffic points around the Netherlands. Large billboards alongside the road mark the start of each section, encouraging drivers to tune in. At the end of the kilometer a voice directs drivers to the nearest Porsche dealer.
Concept & design: ACHTUNG!
Technical Development Website: Bas Lentfert
Client: Porsche - Eugenie Vossen, Ingrid Oudejans
Technical Realisation: Apollo Media
Sound Design: Big Orange