Portfolio Night Film, Digital The Showing - The Scariest Meeting Ever by Fallon Tokyo

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The Showing - The Scariest Meeting Ever

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Industry Shows, Events & Festivals
Media Film, Digital, Interactive & Mobile
Market Japan
Agency Fallon Tokyo
Director Shiraishi Koji
Executive Creative Director Akira Kamiutsuri
Creative Director Yoshishige Takei
Copywriter Takayuki Hattori
Producer Bruce Nachbar
Editor Miyake Aika
Released April 2013

Credits & Description

Advertiser: ART DIRECTORS CLUB
Agency: SAATCHI & SAATCHI FALLON TOKYO
Category: Short Format Internet Film
Advertising campaign: THE SHOWING
Sound Design/Arrangement: Aika Miyake
Executive Creative Director: Akira Kamiutsuri
Producer: Bruce Nachbar
Post Production: Cutters Japan
Lighting: Katoh Manabu
Music: Kuniyuki Takahashi
Director: Shiraishi Koji
Director Of Photography: Toshihiro Wajima
Animation: Yusaku Yasuda
Cinematographer: Wajima Toshihiro
Creative Director: Yoshishige Takei
Agency Producer: Antoine Malin
Editing Company: Cutters Japan
Editor: Miyake Aika
Planner: Phillip Rubel
Chief Creative Officer: Phillip Rubel
Copywriter: Takayuki Hattori

Brief Explanation
This film is designed to generate awareness & participation for the first ever Portfolio Night in Tokyo. Many cities around the world participate simultaneously every May 22. PN gives junior creatives the chance to have their work reviewed by leading local creative directors from multiple agencies. A sort of "speed dating" for creatives. But Japan's conservative advertising industry's networking practices hadn't given Portfolio Night the chance until now. For young creative talent, sitting in-front of industry creative leaders while they examine and comment on your work is a classic paradox: you want your work to be seen by them yet at the same time you are terrified of how they will judge it. We felt this is not unlike the feeling you experience when you go to a horror movie: you're simultaneously scared yet can't stop watching.