PostNL Film, Digital Dutch Postal Service - PostNL: From the heart by Greenberry

Adsarchive » Film , Digital » PostNL » Dutch Postal Service - PostNL: From the heart

Dutch Postal Service - PostNL: From the heart

Pin to Collection
Add a note
Industry Postal, Courier, Shipping & Freight services
Media Film, Digital, Interactive & Mobile
Market Netherlands
Agency Greenberry
Art Director Kjeld Meijer
Copywriter Alain Dujardin
Released January 2013

Credits & Description

Media: Online
Category: Professional services
Agency: Greenberry
Brand: PostNL
Geo: Europe, Netherlands
PostNL – the Dutch Postal Service - has been delivering emotions for many years. On (the name means ‘from the heart’) we collect emotions and feelings people are sharing through social media, using a smart language filter. All these messages are divided into categories, and this makes it possible, for the first time in the Netherlands, to see how people are feeling in real time.

Whenever a message touches a nerve, people can respond by posting a heart sign or a response. This makes the best messages of every day come floating to the top. During the campaign, the best message of the day received a surprise batch of real mail: all the responses were copied onto real postcards, which were delivered in person by the Twitterer of the Year, Dutch celebrity Nicolette van Dam.

Advertising Agency: Greenberry, Utrecht, The Netherlands
Creative Director: Alain Dujardin
Art Director: Kjeld Meijer
Copywriter: Alain Dujardin
Strategy Director: Jan-Willem van Beek
Creative Technology Director: Bas van Bokhorst
Flash Development: Stijn De Ryck
Client Services Director: Michael de Kruijf
Published: September 2012