|Media||Film, Digital, Interactive & Mobile|
|Agency||Wieden + Kennedy Amsterdam|
|Executive Creative Director||Mark Bernath, Eric Quennoy, Duncan Marshall, Jason Levine|
|Creative Director||Rosie Bardales, Alvaro Sotomayor|
|Art Director||Mike Bond|
|Editor||Charlie Harvey, Russel Icke - The Whitehouse|
Credits & Description
Powerade, the official sports drink chosen by FIFA, unveils Theres Power in Every Game, ahead of the 2014 FIFA World Cup. A campaign that reminds young footballers all over the globe that every game matters, no matter where it played. Created with Wieden+Kennedy Amsterdam, the global campaign includes TVCs, print/out-of-home and a series of online documentary-style films that tell the true stories of five amateur athletes and celebrates their hard work and determination to overcome adversity and power through. The most compelling documentary, which will also air as a TVC, tells the true story of Nicolai Calabria. A boy who was born with only one leg but who grows up to defy expectations and become a leading football player.