There's Power In Every Game, 2 by Wieden + Kennedy Amsterdam for Powerade

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There's Power In Every Game, 2

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Industry Soft Drinks
Media Film, Digital, Interactive & Mobile
Market Netherlands
Agency Wieden + Kennedy Amsterdam
Executive Creative Director Mark Bernath, Eric Quennoy, Duncan Marshall, Jason Levine
Creative Director Rosie Bardales, Alvaro Sotomayor
Art Director Mike Bond
Copywriter Bernard Hunter
Producer Geoff Mclean
Editor Charlie Harvey, Russel Icke - The Whitehouse
Production Caviar
Director Ag Rojas
Released April 2014

Credits & Description

Powerade, the official sports drink chosen by FIFA, unveils Theres Power in Every Game, ahead of the 2014 FIFA World Cup. A campaign that reminds young footballers all over the globe that every game matters, no matter where it played. Created with Wieden+Kennedy Amsterdam, the global campaign includes TVCs, print/out-of-home and a series of online documentary-style films that tell the true stories of five amateur athletes and celebrates their hard work and determination to overcome adversity and power through. The most compelling documentary, which will also air as a TVC, tells the true story of Nicolai Calabria. A boy who was born with only one leg but who grows up to defy expectations and become a leading football player.
Category: Drinks, non-alcoholic
Client: Powerade
Agency: Wieden + Kennedy, Amsterdam
Production: Caviar
Country: Netherlands
Director: AG Rojas
Creative Director: Alvaro Sotomayor
Creative Director: Rosie Bardales
Executive Creative Director: Mark Bernath
Executive Creative Director: Eric Quennoy
Group Creative Director: Brynn Bardacke
Art Director: Mike Bond
Copywriter: bernard hunter
Producer: Geoff McLean
Executive Producer: Michael Sagol
Executive Producer: Jasper Thomlinson
DoP: Frederick Backar
DoP: Michael Ragan
Senior Vice President, Integrated Marketing Content & Design Excellence: Jonathan Mildenhall
Global Communications Manager: Andra London
Global Director, Film Production: Rachel Holbrook
Head of Broadcast Production: Erik Verheijen
Broadcast Producer: Tony Stearns, Lars Fabery de Jonge
Planner: Ben Armistead
Group Account Director: Kirk Johnson
Account Director: Courtney Trull
Account Manager: Alex Allcott
Art Buyer: Maud Klarenbeek
Project Manager: Stacey Prudden
Business Affairs: Emilie Douque
Editing Company: Whitehouse Post London
Editor: Russel Icke, Charlie Harvey