Pearson Film, Digital Thank You Mom by FCB Inferno London

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Thank You Mom

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Industry Public awareness
Media Film, Digital, Interactive & Mobile
Market United Kingdom
Agency FCB Inferno London
Art Director Julia Ferrier
Copywriter Martin Mcallister
Released May 2017

Credits & Description

Category: Public Interest, Ngo
Brand: Project Literacy
Media: Digital
Country: United Kingdom
Advertising Agency: Fcb Inferno
Copywriter: Martin McAllister
Art Director: Julia Ferrier
Senior Account Director: Helena Georghiou
Senior Account Manager: Charlie Griffith
Strategy Director: Julie Lagan
Media / Social: Chloe Belloin, Laura Visick
Published: May 2017
Synopsis:
FCB Inferno’s new campaign “Thank you Mom” for Pearson’s Project Literacy sheds light on the often-concealed issue of adult illiteracy that is so prevalent across the US. With 32 million adults unable to read or write, a parent’s illiteracy directly impacts his or her child’s future. FCB Inferno’s “Thank you Mom” initiative urges children to thank their mothers this Mother’s Day for giving them the gift of literacy.