Promised Land Dairy Film, Digital Meet Roxy by Publicis Hawkeye

Meet Roxy

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Industry Dairy products & Eggs
Media Film, Digital, Interactive & Mobile
Market United States
Agency Publicis Hawkeye
Creative Director Justin Wright, Allan Manaysay
Art Director Brian Dedering
Copywriter Allan Manaysay, Tim Bunker
Released April 2017

Credits & Description

Title: Rebel
Client: Promised Land Dairy
Agency: Publicis Hawkeye
CD: Justin Wright; Allan Manaysay
AD: Brian Dedering
CW: Tim Bunker; Allan Manaysay
Producer: Chelle McDonald
Post: Lucky Post
Editor: Logan Hefflefinger
Asst Editor: Juan Vargas
Sound: Scottie Richardson
Color: Neil Anderson
VFX: Seth Olson
Finish: Tim Nagle and Michael Jensen
Director: Greg Bell
Published: April 2017
Lucky Post Editor Logan Hefflefinger Teams with Publicis Hawkeye to Introduce The Cows of Promised Land
Like their ancestors on the British Isle of Jersey, every cow at Promised Land Dairy has a name. So begin the spots in the new campaign for Promised Land, edited by Lucky Post’s Logan Hefflefinger and directed by Greg Bell for agency Publicis. Blending writerly witticisms delivered in a droll British accent and charming, playful footage of Francine, Agatha, Roxy, Gladys, and Mildred, each commercial introduces viewers to the cows of Promised Land Dairy. Cows that - like us - are predisposed to can be “diva-ish,” gossip, love exercise, have dietary restrictions, and enjoy rocking out. All of these personalities are appreciated as these extraordinary cows also produce extraordinary milk.