Puma Film, Digital White Paper by Droga5 New York

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White Paper

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Industry Sportswear, Athletic Footwear & Accessories
Media Film, Digital, Interactive & Mobile
Market United States
Agency Droga5 New York
Director James Gooding
Executive Creative Director Nik Studzinski, Ted Royer
Art Director Petter Hernmarck
Copywriter Erik Hogfeldt
Producer James Covill, Jane Dilworth, Martin Box
Account Supervisor Nick Phelps
Editor Ben Jordan
Released June 2012


One Show 2013
One Show Branded Content / Online Merit

Credits & Description

Advertiser: PUMA
Agency: DROGA5
Category: Static
Advertising campaign: PUMA WHITE PAPER
Producer: James Covill
Producer: Jane Dilworth
Account Supervisor: Nick Phelps
Executive Creative Director: Nik Studzinski
Art Director: Petter Hernmarck
Agency Producer: Sally-Ann Dale
Editing Company: Work Post Film
Executive Creative Director: Ted Royer
Planner: Veda Partalo
Sound Design/Arrangement: Craig Logiudice
Editor: Ben Jordan
Copywriter: Erik Hogfeldt
Editing Company: Cut+Run
Chief Creative Officer: David Droga
Director: James Gooding
Post Production: Jospeh Grosso
Other Credits: Kevin Byrne
Other Credits: Matt Buels
Director Of Photography: Luke Scully
Producer: Martin Box
Agency Producer: Sarah Frances-Hartley

Brief Explanation
This online documentary tells the story of how PUMA conducted a scientific study to find the answer to this age-old question. Viewers are taken on a journey in which PUMA together with The University of Bristol and Newcastle United gathers some of the most hardcore supporters and performs a series of tests to, finally, reveal the answer. Love = Football.