Quechua: Facebook timeline by Fred & Farid Paris for Quechua

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Quechua: Facebook timeline

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Industry Sportswear, Athletic Footwear & Accessories, Retail, Distribution & Rental companies
Media Film, Digital, Interactive & Mobile
Market France
Agency Fred & Farid Paris
Released April 2012

Credits & Description

Media: Online
Geo: France
Category: Recreation & Leisure
Agency: Fred & Farid
Brand: Quechua
For the launch of its brand new ad promoting its 2sec tents, the brand Quechua had the idea to show in preview its commercial on its Fan Page by leveraging the new Facebook Timeline. You only have to load the different images composing the ad by scrolling down; then once at the bottom, you just have to press shift + space or scrolling up in order to see the animatin begin like a stop motion. A simple but very original way to use Facebook timeline that gives the idea of the possibilities it offers.

Advertising Agency: Fred & Farid, France