Raid Film, Digital The Game by Ursa Clemenger Australia

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The Game

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Industry Insecticides
Media Film, Digital, Interactive & Mobile
Market Australia
Agency Ursa Clemenger Australia
Director Mariano Enquin
Art Director Helen Shortis
Copywriter Denis Mamo, Geoff Fischer
Released October 2012

Credits & Description

Category: Household, garden & pets
Brand: SC Johnson
Agency: UrsaClemenger
Country: Australia / New Zealand
SC Johnson, maker of the worldâs #1 pest control spray, Raid, has launched a unique, game-based campaign for Raid One Shot Flying and Crawling insect sprays. The integrated campaign created by UrsaClemenger features a 30-second TVC featuring three different householders in a game-styled mission against domestic bugs. The central part of the campaign is âRaid: The Gameâ, a free mobile app that viewers can download directly from the TVC via shazaam or via facebook/raidinsectcontrol and the App Store.

âRaid: The Gameâ is based on using the Raid product portfolio to kill bugs dead, with several levels each requiring the use of different Raid products.

Category: Household, garden & pets
Client: SC Johnson
Agency: UrsaClemenger
Production: Look and Feel
Country: Australia / New Zealand
Director: Mariano Enquin
Executive Creative Director: Denis Mamo
Art Director: Denis Mamo
Art Director: helen shortis
Copywriter: geoff fischer
Copywriter: Denis Mamo
Production company: Look and Feel
Digital creative: Frank Thiruchelvam
Digital creative: Scott Turner
Account Director: Charles Huntington
Head of Digital: Scott chapman
Planner: Vivian Rowden
Account Director: Lucy Lavery
Agency Producer: Chris Ford
Agency Producer: Patricia Abelenda
Retoucher: Ian Renton
Production Manager: Peter Timms