Re:Fund Film, Digital Pencils of Promise by Academy of Art University San Francisco

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Pencils of Promise

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Industry Charities, Foundations, Volunteers
Media Film, Digital, Interactive & Mobile
Market United States
Agency Academy of Art University San Francisco
Art Director Herman Vieweg
Copywriter Nils Westgårdh
Released May 2013

Awards

One Show 2013
One Show College Competition College - Advertising / Pencils of Promise Integrated Branding Campaign Silver
One Show College Competition College - Interactive / Pencils of Promise Online Ad (Campaign) Merit

Credits & Description

Media: Online
Category: Public interest
Agency: Academy of Art University
Client Pencils of Promise
Brand: Re:Fund
Geo: Americas, United States
Brief: Create an innovative fundraising campaign that sheds light on the global education crisis and creates active new members of the PoP movement. This 3-month fundraising campaign will raise $1,000,000 and build 40 new schools between Laos, Guatemala, and Ghana.
Solution: Let people donate money they already gave away. Their refund.
Advertising Agency: School: Academy of Art University, USA
Art Director: Nils Westgårdh, Herman Vieweg
Copywriter: Nils Westgårdh
Created: March 2013