New Campaign in Honor of National Read Across America Day by Ogilvy & Mather New York for United Way

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New Campaign in Honor of National Read Across America Day

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Industry Charities, Foundations, Volunteers
Media Film, Digital, Interactive & Mobile
Market United States
Agency Ogilvy & Mather New York
Associate Creative Director David Marino
Executive Creative Director Ryan Wagman, Michael Paterson
Creative Director Nancy Hughes
Senior Copywriter David Shin
Photographer Jake Chessum
Production Picture Farm
Director Jake Chessum
Released March 2017

Credits & Description

Category: Public Interest, NGO
Media: Film
Brand: United Way
Client: United Way of New York City
Lesleigh Irish-Underwood, Senior Vice President & Chief Marketing Officer
Sheena Wright, President & Chief Executive Officer
Michelle M. Gonzales Matheson, Vice President, Special Events & Sponsorships
Gina Caputo, Senior Director, Product Marketing
Alex Rodriguez, Senior Director, Communications

Agency: Ogilvy New York
Executive Creative Director: Michael Paterson
Executive Creative Director: Ryan Wagman
Creative Director: Nancy Hughes
Associate Creative Director: David Marino
Senior Copywriter: David Shin
Senior Designers: Julian Ham/Adolfo Martinez
Producers: Danielle Russo, Georgie Turner
Executive Producer, Digital Production: Jessica Rivera
Production Manager, H&O: Liam Christoffers
Managing Director: Michael Craig
Account Director: Aditi Reddy
Management Supervisor: Sasha Klimov
Account Executive: Tori Howlett
Planning Director: Monica Svatek
EVP, Ogilvy Public Relations: Melissa Smith
SVP, Ogilvy Public Relations: Shari Schnall
Art & Presentations: Audrey Rodriguez / Val Geigel
Director, DRM & Licensing: Gloria Hall

Production Company: Picture Farm
Executive Producer: Ben Friedman
Director/Photographer: Jake Chessum
Editors: Winnie Chung /Tom Colella
Color: The Mill
Mix: Heard City

Description:
The new campaign in honor of National Read Across America Day and Dr. Seuss’s birthday, today, The United Way of New York City, in partnership with Ogilvy New York, have launched – Spread The Words in an effort to support the non-profit's literacy program, READNYC.
Together they are engaging the community and corporate leaders to donate their favorite words to help kids in struggling public schools, setting them up for future success. Because here in New York City, 7 out of 10 low income children have heard 30 million fewer words by kindergarten, and by third grade, can't read at grade level.