Reborn To Be Alive Film, Digital 2nd LifeApps by Duval Guillaume Modem Antwerp

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2nd LifeApps

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Industry Mobile applications
Media Film, Digital, Interactive & Mobile
Market Belgium
Agency Duval Guillaume Modem Antwerp
Released April 2013


The International ANDY Awards 2014
Mobile Public Service Bronze

Credits & Description

Re-born to be alive vzw, the organisation that recruits organ donors, launches Reborn Apps.
Re-born To Be Alive is an organisation that recruits organ donors. This project gives unused smartphone apps a second life as a registration medium for organ donation.
Music: Isbells - Time's Ticking
Nowadays, many events have their own smartphone app. Once the event is over, the apps lose their usefulness and they’re hardly used. Yet many people, intentionally or not, leave the app on their smartphone. These inactive apps will now get a second life as a registration medium for organ donation. The metaphor is clear: whoever signs up using the app gives their organs a second life after they die. Autosalon and Batibouw have already allowed their apps to be converted, Pukkelpop is doing the same after the festival. Re-born to be alive is now looking for more organisations who are prepared to work with them.
More info on
Title "2nd LifeApps"
Winner Duval Guillaume NV
Client Re-Born To Be Alive Vzw
Awards International ANDY Awards 2014 (Bronze) for Public Service
Creative Director Katrien Bottez, Geoffrey Hantson
Art Director Toon Leysen
Copywriter Jan Schoofs
Account Director Nathalie Rahbani
Digital Producer Bart Vermijlen
Multimedia Developer Stijn Janssens
Movie Jasper Vanhauwaert
Music Isbells-Zeal Records