Celeb Grammar Cops by Ogilvy Sao Paulo, Vetor Zero/Lobo for Red Balloon

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Celeb Grammar Cops

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Industry Language schools
Media Film, Digital, Interactive & Mobile
Market Brazil
Agency Ogilvy Sao Paulo
Art Director Guto Kono
Agency Vetor Zero/Lobo
Director Fabio Hacker
Executive Creative Director Roberto Fernandez, Paco Conde, Roberto Fernandez David
Copywriter Fábio Seidl
Released June 2013

Awards

One Show 2014
Interactive Social Media / Best Use of A Social Network Silver Pencil
Advertising Digital Direct Marketing / Social Media & Viral Marketing Merit Pencil

Credits & Description

Can Brazilian Kids speak English better than native speaker adults? Check out the "tests" that Ogilvy Brazil together with their client Red Balloon, the leading English School for Kids in Brazil did with 8 to 13-year-old students, groups self-called the "Celeb Grammar Cops".The children were invited to check the Twitter accounts of their favorite celebrities, like Charlie Sheen, Ashton Kutcher, Pink, The Black Eyed Peas, Rihanna, Sylvester Stallone, and see if they can find something wrong and send them the corrected tweet. Look what they've found.
Media: Online
Category: Education
Client: Red Balloon
Agency: Ogilvy & Mather Brasil
Country: Brazil
Director: Fabio Hacker
Chief Creative Officer: Anselmo Ramos
Executive Creative Director: Roberto Fernandez and Paco Conde
Creative Director: Fabio Seidl
Copywriter: Fabio Seidl
Art Director: Guto Kono
Production company: Vetor Zero