Red Bull Film, Digital STREET ART VIEW by Loducca

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Industry Soft Drinks
Media Film, Digital, Interactive & Mobile
Market Brazil
Agency Loducca
Creative Director Pedro Guerra, Cassio Moron, Jose Augusto Guga Ketzer, Marco Aurelio Monteiro
Art Director Gustavo De Lacerda
Copywriter Raphael Franzini
Account Supervisor Roberta Beltrão
Released February 2011

Credits & Description

Category: Community Applications
Advertiser: RED BULL
Product/Service: INSTITUCIONAL
Date of First Appearance: Feb 11 2011
Entry URL:
Creative Director: Guga Ketzer (Loducca)
Creative Director: Cassio Moron (Loducca)
Creative Director: Pedro Guerra (Loducca)
Creative Director: Marco Monteiro (Loducca)
Art Director: Gustavo de Lacerda (Loducca)
Copywriter: Raphael Franzini (Loducca)
Account Director: Wilson Negrini (Loducca)
Account Supervisor: Roberta Beltrão (Loducca)
Web Developer: Raphael Franzini (Loducca)
Culture Manager: Otavio Sampaio (Reb Bull)

English Synopsis
Red Bull Street Art View is a collaborative collection of sites from Google Street View showcasing street art all over the globe.

Anyone can tag their favorite graffiti spot (no images need to be uploaded) and help build the world's largest street art collection.

First month results: 300.000 visits, 5.000 tweets (99% positive), 18.000 shares on Facebook, 4.000 artworks tagged and worldwide media coverage.