Red Cross Film, Digital Polish Red Cross: Needless Calories App by John Pitcher

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Polish Red Cross: Needless Calories App

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Industry Charities, Foundations, Volunteers
Media Film, Digital, Interactive & Mobile
Market Poland
Agency John Pitcher
Art Director Marcin Sosiński
Copywriter Zofia Smełka
Illustrator Kacper Chlebowicz
Released September 2013


Golden Drum 2013
Mobile Mobile Silver Drum

Credits & Description

Media: Online
Category: Public interest
Agency: John Pitcher
Brand: Red Cross
Geo: Europe, Poland
Simply transfer your needless calories for the benefit of malnourished children! A mobile app designed for dieting people. It keeps up their motivation every time they manage to beat a calorific craving and at the same time it encourages them to make an SMS donation for children in need.
Advertising Agency: John Pitcher, Warsaw, Poland
Creative Directors: Wojciech Dagiel, Andrzej Jakubczyk
Art Director: Marcin Sosiński
Copywriter: Zofia Smełka
Illustrator: Kacper Chlebowicz
Additional credits: Agata Zambrowicz, Maciej Sobieski, Krzysztof Romanowski, Robert Skolimowski, Marek Kobyliński, Rafał Gałka
Published: March 2013