Polish Red Cross: Needless Calories App by John Pitcher for Red Cross

Adsarchive » Film , Digital » Red Cross » Polish Red Cross: Needless Calories App

Polish Red Cross: Needless Calories App

Pin to Collection
Add a note
Industry Charities, Foundations, Volunteers
Media Film, Digital, Interactive & Mobile
Market Poland
Agency John Pitcher
Art Director Marcin Sosiński
Copywriter Zofia Smełka
Illustrator Kacper Chlebowicz
Released September 2013

Awards

Golden Drum 2013
Mobile Mobile Silver Drum

Credits & Description

Media: Online
Category: Public interest
Agency: John Pitcher
Brand: Red Cross
Geo: Europe, Poland
Simply transfer your needless calories for the benefit of malnourished children! A mobile app designed for dieting people. It keeps up their motivation every time they manage to beat a calorific craving and at the same time it encourages them to make an SMS donation for children in need.
Advertising Agency: John Pitcher, Warsaw, Poland
Creative Directors: Wojciech Dagiel, Andrzej Jakubczyk
Art Director: Marcin Sosiński
Copywriter: Zofia Smełka
Illustrator: Kacper Chlebowicz
Additional credits: Agata Zambrowicz, Maciej Sobieski, Krzysztof Romanowski, Robert Skolimowski, Marek Kobyliński, Rafał Gałka
Published: March 2013