|Media||Film, Digital, Interactive & Mobile|
|Agency||Grape Advertising Agency|
|MIAF Awards 2011|
|MIXX Awards (Internet): Campaigns||Integrated Campaigns||Third place|
Credits & Description
In summer of 2010 Moscow lived though an environmental catastrophe. We invited our audience into a game - Red Quest - a story based on a legend of the Guardians, who hold the Secret to saving the Earth from the ecological collapse. Players took on the role of the Seekers, and made it their duty to find the Guardians and bring the Peace back. The Red Quest game engaged enormous audiences through a complicated and unique mix of media and communication channels: groups for different target audiences in social media, games integration, online and offline media placements, mobile, guerrilla, events...