Reda Rewoolution Film, Digital OIL FREE PROJECT by Red Cell

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OIL FREE PROJECT

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Industry Retail, Distribution & Rental companies
Media Film, Digital, Interactive & Mobile
Market Italy
Agency Red Cell
Director Andrea Giacomini
Executive Creative Director Roberto Vella
Creative Director Stefano Longoni
Producer Maurizio Coppolecchia
Released May 2013

Credits & Description

Advertiser: REDA- REWOOLUTION
Agency: RED CELL
Category: Short Format Internet Film
Director: Andrea Giacomini
Producer: Maurizio Coppolecchia
Art Director: Stefano Longoni
Creative Director: Stefano Longoni
Copywriter: Roberto Vella
Account Manager: Maurizio Acquaviva
Director Of Photography: Renato Alfarano
Executive Creative Director: Roberto Vella

Brief Explanation
In support of a 100% oil-free project by Rewoolution, a young brand of active wear made of pure Merino wool which, unlike its rivals, offers sport free at last from the pollutants in synthetic fabrics.The video, in fact, highlights the “environmental” damage that garments made of oil-derived materials can do to cyclists, joggers, golfers and other sports people by showing them as animals stranded on beaches lapped by an oily tide.