Reel Canada Film, Digital The Man Who Was Always Late by Leo Burnett Toronto

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The Man Who Was Always Late

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Industry Cinemas, Theatres & Concert Halls, Shows, Events & Festivals
Media Film, Digital, Interactive & Mobile
Market Canada
Agency Leo Burnett Toronto
Art Director Anthony Chelvanathan
Production Skin & Bones
Director Atom Egoyan
Released March 2017

Credits & Description

Category: Public Interest, Ngo
Media: Film
Titles: The Woman Who Can’t Lie, The Man Who Was Always Late
Client: Reel Canada (National Canadian Film Day 150)
Agency: Leo Burnett Toronto
CEO/CCO North America: Judy John
GCD/Writer: Steve Persico
GCD/Art Director: Anthony Chelvanathan
Group Account Director: Richard Bernstein
Executive Producer/SVP Director of Production: Franca Piacente
Assistant Producer: Sabrina De Luca
Production Company: Skin + Bones
Executive Producer: Dan Ford
Directors: Don McKellar (The Woman Who Can’t Lie) Atom Egoyan (The Man Who Was Always Late)
Director of Photography: Doug Koch
Line Producer: Marie Walsh
Production Manager: Peter Vanstone
Editing Facility: Rooster Post Production
Editors: Marc Langley (The Woman Who Can’t Lie) Michelle Czukar (The Man Who Was Always Late)
Assistant Editors: Joey Whitelaw (The Woman Who Can’t Lie) Colin Murdock (The Man Who Was Always Late)
Finishing: Fort York VFX
Lead Flame Artist: Andrew Rolfe
Audio House: SNDWRX
Audio Producer: Didier Tovel
Colour: Alter Ego
Colourist: Eric Whipp
Published: March 2017
Description: As a signature event celebrating Canada’s 150th anniversary, this year’s National Canadian Film Day 150 will see more than 1,500 screenings in schools, theatres and public squares across the country and in consulates and embassies around the world.
To help promote and drive participation in the festival on April 19, Reel Canada, the non­profit that hosts National Canadian Film Day 150 (NCFD), is launching a Canada-wide campaign developed by Leo Burnett.
The campaign kicks off with two Cinema spots that came together with the help of Canadian film industry icons. ‘The Man Who Was Always Late’ was directed by Atom Egoyan and stars Vinay Virmani.
In addition to cinema, the campaign celebrates that ‘our films come from here’, with screen installations and markers across the country celebrating the places, people and things that inspired Canadian cinema. For example, the burger restaurant where a scene for Room was shot will have tray liners about the film, while Indigo will have bookmarks celebrating books that inspired films.
The campaign launches on March 23rd and runs through April 19th.