Renault Film, Digital The first car carried by likes by Dorst & Lesser

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The first car carried by likes

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Industry Cars
Media Film, Digital, Interactive & Mobile
Market Netherlands
Agency Dorst & Lesser
Released February 2013

Credits & Description

Media: Online
Category: Automotive
Agency: Dorst & Lesser
Brand: Renault
Geo: Europe, Netherlands
A social interactive live stream on Facebook connects the online and offline world in the newest social media campaign of Renault Netherlands. Online likes measured the passion for the new Renault Clio. Offline, a heaver construction with the car on one side and a Facebook box on the other, showed the weight of this passion. In two weeks, the Facebook fans did succeed and showed that there is enough passion in the Netherlands for the new Renault Clio to carry the car!

How much passion do the Dutch people have for the new Renault Clio? The passion for the new Renault model is measured by means of a heaver construction with on one side the new Renault Clio and on the other side the Facebook box. Facebook fans show their passion for the car by giving a physical like. Through a social interactive live stream the fans see how their online like is thrown offline in the Facebook box and how the weight in the Facebook box slowly increases.

The first car carried by likes! Renault fans shared their passion for the new Renault Clio en masse. In two weeks more than 16.000 like thumbs were placed in the Facebook box and there was enough passion gathered to carry the new Renault Clio. For the first time a car was carried by the likes of a Facebook community. At that final moment the live stream had already over 60.000 views and even reached the homepage of Ustream. During the campaign Renault welcomed more than 12.000 new fans.

Advertising Agency: Dorst & Lesser, Netherlands
Creatives: Robert Withagen, Fabienne van Acquoy
Strategy: Niels Verhoeven, Niels Oude Luttikhuis
Account: Birgit Zuurveld