Renault Film, Digital 360° by Marcel Paris, Publicis Conseil Paris

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360°

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Industry Cars
Media Film, Digital, Interactive & Mobile
Market France
Agency Marcel Paris
Creative Director Emmanuel Lalleve, Florent Imbert
Account manager Jean-Frédéric Bloy
Agency Publicis Conseil Paris
Director Egocentric
Creative Director Julien Benmoussa
Art Director Benedicte Potel
Copywriter Thierry Lebec
Producer Laurent Sequaris
Account Supervisor Stephane Gaillard, Pascal Nessim
Account manager Florent Moignard, Carine De Oliveira, Mickael Dauphinot, Benjamin Merllié, Pascal Gaveriaux, Arthur Trarieux-Lumiere, Julien Dassonval, Sebastien Llanta, Thomas Ceccaldi
Strategic Planner Bruno Planty
Released November 2010

Awards

Cannes Lions 2011
Cyber lions Interface & Navigation Gold

Credits & Description

Category: Interface & Navigation
Advertiser: RENAULT
Product/Service: ESPACE
Agency: PUBLICIS CONSEIL
Agency: MARCEL
Date of First Appearance: Nov 8 2010
Entry URL: http://renault-espace360ipad-navigation-awards.megahosting.seevia.com/
Chief Creative Officer: Olivier Altmann (Publicis Conseil)
Chief Creative Officer: Sebastien Vacherot (Marcel)
Creative Director: Emmanuel Lalleve/Florent Imbert (Publicis Conseil)
Creative Director: Julien Benmoussa (Marcel)
Copywriter: Thierry Lebec (Publicis Conseil)
Art Director: Benedicte Potel (Publicis Conseil)
Digital Copywriter: Sylvain Chailloux (Marcel)
Digital Copywriter: Cedric Leplat (Marcel)
Digital Art Director: Thibaud Cartigny (Marcel)
Digital Art Director: Miguel Mantilla (Marcel)
Account Supervisor: Stephane Gaillard (Publicis Conseil)
Account Supervisor: Pascal Nessim (Marcel)
Advertiser's Supervisor: Isabelle Fossecave (Renault)
Advertiser's Supervisor: Frederic Nicolaidis (Renault)
Developer: Sylvain Bernardi (Marcel)
Producer: Laurent Sequaris (Sequencis / WAM)
Director: Egocentric
Strategic Planner: Bruno Planty (Publicis Conseil)
TV Producer: Pierre Marcus/Nathalie Levincent/Fredreique Le Goff (WAM)
Research & Development: Laurent Berthelot (Marcel)
Production company: Sequencis / WAM
Account manager: Pascal Gaveriaux/Florent Moignard/Benjamin Merllie/Carine de Oliveira (Publicis Conseil)
Account manager: Arthur Trarieux-Lumiere/Jean-Frederic Bloy/Thomas Ceccaldi/Julien Dassonval/Mickael Dauphinot/Sebastien Llanta (Marcel)
English Synopsis
In 1980, Renault invented the first Multiple Place Vehicule (MPV) in the world: the Renault Espace.
In 2010, Renault decided to relaunch sales of its MPV with a campaign focusing on a unique innovation: “The largest glass area in the world which allows passengers to appreciate the scenery around them without any obstacle between them and outside”.
How to share this unique experience?
By developing a web campaign that offers consumers a 360° view of the inside of the Renault Espace from the comfort of their own homes. The consumer can navigate freely 360° around the inside of the Renault Espace, enjoying the true benefit of the superior nature of the glass surface before even having tried it.