Reporters Without Borders Film, Digital Happy Birthday by Publicis Brussels

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Happy Birthday

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Industry Online Press, Media & Information
Media Film, Digital, Interactive & Mobile
Market Belgium
Agency Publicis Brussels
Art Director Daniel Van Den Broucke
Copywriter Maarten De Maayer
Digital Creative Director Naim Baddich
Strategic Planner Berten Peremans
Released April 2016


Clio Awards 2016
Film Public Service: Commercials (between thirty [30] seconds and sixty [60] seconds) Bronze

Credits & Description

Agency: Publicis Brussels
Creative Directors: Tom Berth, Geert De Rocker
Alternative title: Singing Dictators
Digital Creative Director: Naïm Baddich
Copywriter: Maarten De Maayer
Art Director: Daniel Van den Broucke
Agency Producer: Publicis Brussels
Digital Producer: Tanguy De Kelver
Account Manager: Amandine Clio
Strategic Planner: Berten Peremans
This year, Reporters Without Borders Belgium is celebrating its 20th anniversary. For 20 years, reporters have been risking their lives fighting for freedom of information in modern day dictatorships such as Syria, Iran, Russia, China, Zimbabwe and North Korea.
To ‘celebrate’, advertising agency Publicis Brussels created a mashup video that shows dictators Vladimir Putin, Kim Jong-Un, Recep Erdogan, Bashar Al-Assad, Robert Mugabe and others singing ‘Happy Birthday’ to Reporters Without Borders. These dictators are some of the worst offenders against freedom of speech and information, as indicated in the new 2016 World Press Freedom Index published on 20 April 2016. Without them, there would be no need to fight and die for press freedom. Without them, Reporters Without Borders wouldn’t be celebrating its 20th anniversary.