Reporters Without Borders Film, Digital When I grow up by BETC

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When I grow up

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Industry Human Rights
Media Film, Digital, Interactive & Mobile
Market France
Agency BETC
Executive Creative Director Stephane Xiberras
Art Director Jean Michel Alirol, Orizet Pierre
Copywriter Dominique Marchand
Production Caviar
Released December 2016

Credits & Description

Media: TV
Category: Public interest
Advertiser: Reporters Without Borders
Brand Managers: Christophe Deloire, Thibaut Bruttin
Agency: BETC Paris
Agency Managers: Catherine Emprin, Guillaume Espinet, Damien Clanet
Executive Creative Director: Stephane Xiberras
Art Director: Jean-Michel Alirol, Pierre Orizet
Copywriter: Dominique Marchand
TV Producer: Isabelle Menard
Production Company: Caviar
Director: Cyprien Clement-Delas
Sound Production Company: Labo
Music Producer: Bruno Billaudeau
Air Date: December 20th 2016
It is the annual fundraising campaign for NGO Reporters Without Borders. BETC Paris has created a film that will air on TV and online. In the film, a bunch of children from all over the world are asked what job they would like to do when they grow up. Turns out, a lot of kids want to grow up to become journalists. What they don’t know is what lies behind this occupation.