Rexona Film, Digital Qualifying by R/GA London

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Industry Deodorants
Media Film, Digital, Interactive & Mobile
Market United Kingdom
Agency R/GA London
Released March 2016

Credits & Description

R/GA London, The Company for the Connected Age, is pleased to announce its collaboration with Unilever’ global deodorant brand, Rexona, on its new integrated campaign ‘Rexona Qualifying’. Bringing to life Rexona’s Official Partnership with Williams Racing, R/GA London produced an integrated campaign ranging from TV spots, an online mobile game, interactive out of home installations, and online video content around the brands sponsorship with the racing team. The agency was also responsible for driving the awareness of this partnership in Australia as Rexona releases its first antiperspirant deodorant created in partnership with Williams Racing.
Media: Interactive
Category: Cosmetics & toiletries
Client: Rexona
Agency: R/GA London
Country: United Kingdom