Royal London Society For The Blind Film, Digital Who is Technology Made For? by BBH London

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Who is Technology Made For?

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Industry Public awareness
Media Film, Digital, Interactive & Mobile
Market United Kingdom
Agency BBH London
Director Dan Lowe
Producer Rowland Kimber
Typographer James Townsend
Production Ivory
Released December 2012

Credits & Description

Client: Royal London Society for the Blind (RLSB)
Campaign: Everybody Technology
Technology allows us to do more, experience more and achieve more. But currently the benefits aren’t universally shared. Mainstream products are too often designed without disabled users in mind.
RLSB have created the Everybody Technology initiative to raise awareness of the issue by encouraging technology developers to serve the needs of people with disability, promoting their inclusion and realising their potential.

Brief: Promote the Everybody Technology initiative by creating an online film

Idea: In a single, gradual camera move back, we reveal many different people sat in chairs, changing one after another. They are men, women and children, from different cultures, backgrounds and disabilities, who all appear to be speaking the words of Professor Stephen Hawking’s call for Everybody Technology.

The film featured volunteers of all abilities, including a true example of someone who has benefited from Everybody Technology. Matt Goodsell is a sufferer of cerebral palsy, yet communicates fantastically via an iPad.

Find out more on:
Niki Gomez- Everybody Technology Group
Julian Dailly - Director of External Affairs RLSB
BBH Creative Team: Kimberley Gill & Mareka Carter
BBH Producer: Roz Prentice
BBH Team Director: Brenda Frixa
BBH Strategy Director: Agathe Guerrier
Production Company: Ivory
Director: Dan Lowe
Producer: Rowland Kimber
DoP: Carl Burke
Post Production: Framestore
Editor/Editing House: Dan Lowe
Music: Nick Graham-Smith (Pendulum Music)
Sound: Factory Studios
Typographer: James Townsend