|Media||Film, Digital, Interactive & Mobile|
|Agency||BV McCann Erickson Bucharest|
|New York Festival 2012|
|Brand Development||Public Relations/ Brand Communications: Social Benefit||Silver World Medal|
|Confections / Snacks||Interactive: Online Advertising - Products & Services||Bronze World Medal|
Credits & Description
If you search the internet with the phrase “Romanians are”, the suggestions automatically generated by Google are extremely negative for Romanians: “Romanians are rude”, “Romanians are thieves” etc. We decided to change this until December 1st, when it’s actually Romania’s national Day. This can be changed if we have as many people as possible – from Romania and abroad – searching the internet for “ Romanians are smart” or “Romanians are beautiful” or other such positive phrases.