ROM: Romanians are smart by BV McCann Erickson Bucharest for Rom

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ROM: Romanians are smart

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Industry Bars
Media Film, Digital, Interactive & Mobile
Market Romania
Agency BV McCann Erickson Bucharest
Released November 2011

Awards

New York Festival 2012
Brand Development Public Relations/ Brand Communications: Social Benefit Silver World Medal
Confections / Snacks Interactive: Online Advertising - Products & Services Bronze World Medal

Credits & Description

If you search the internet with the phrase “Romanians are”, the suggestions automatically generated by Google are extremely negative for Romanians: “Romanians are rude”, “Romanians are thieves” etc. We decided to change this until December 1st, when it’s actually Romania’s national Day. This can be changed if we have as many people as possible – from Romania and abroad – searching the internet for “ Romanians are smart” or “Romanians are beautiful” or other such positive phrases.
Advertising Agency: McCann Erickson, Romania